Fine wine, brought into the United Kingdom properly.
Reserve Alcohol is the distribution division of the house: importing fine wine and wholesaling it to the UK trade. The list will grow the way a cellar should, one producer at a time, each one held to the family standard.
Import, hold, allocate
- Import
- We bring fine wine into the United Kingdom from producers we work with directly, so provenance is a single unbroken line from vineyard to warehouse.
- Wholesale distribution
- Wine moves from the house to restaurants, independent merchants and private-client houses across the UK. The relationship is direct: no layers between the producer and the buyer.
- Allocation
- Small production means finite cases. Releases are made by allocation, with registered trade and private interest served in order.
Pal Vineyards
The first wines through the house come from Pal Vineyards, an organic producer within the same family group, growing fruit in the Malwa heartland of Punjab, India. Three wines open the account: Malwa Red, Malwa White and Malwa Rose.
The first release arrives in February 2027 and will be offered by allocation. That a producer and its UK distributor sit under one roof is rare; it means the wine is handled by people whose name is on it at both ends.
What trade buyers can expect
- Allocations
- First access to each release, offered in order of registration. Quantities are honest and stated up front.
- Portfolio list
- A single clean list of everything the house holds, kept current in The Cellar, with full provenance on every line.
- Account contact
- One named contact at the house for your account. Questions are answered by a person, not a queue.
Said plainly
SRA Reserve Ltd is being incorporated in the United Kingdom, with alcohol wholesale registration to follow. Until that is complete, no alcohol is sold or offered for sale on this site, and no orders are taken. Registering interest simply places you on the list for when the house opens.
Register interest